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The Boutique Insights Consultancy

The Mantel Method turns your company into a truly customer-centered, experience-driven organization.

The Digital Collaboratives

Join a Stone Mantel led Collaborative and go deep into your customers’ lives, work along side colleagues from 10 different companies, and develop strategies and concepts to solve future challenges all companies face.

Thought Leadership

From our books to our workshops and events, discover how to find the experiences that matter to your customers and put the customer at the center.

Client Directory

Some of our Clients and Fellow Collaborators

The Mantel Method

Customer Centricity for Every Stage of a Business Challenge

Assess

1. Review with a Point of View

Holistic assessment of your business challenge based on years of expertise in customer behavior and experience strategy.

Discover

2. Find Experiences That Matter

Go deep into the lives of your customers and find opportunities and unmet needs that can disrupt your category.

Define

3. Design the Experience

Concepts that are co-created with customers. Design requirements for marketing, channel, product, service, data, and interactions.

Demonstrate

4. Test for Time Well Spent

Qualitative and quantitative validation that the solutions we create will generate ROI.

Act

5. Create Cultural Capital

Roll out tools and programs to help your company embrace real change.

A Few Milestones

1993

Joe Pine writes Mass Customization

1997

Joe Pine coins the term, “The Experience Economy,” Co-authors the book that ushers in experience strategy

1999

Dave Norton develops first design research techniques for place-based experiences.

2001

Dave Norton coins term “Brand Truth” to describe new consumer requirements for brands.

2002

Joe Pine introduces storyboarding to customer journey techniques.

2005

Dave Norton founds Stone Mantel. Introduces customer-centricity methodology:  The Mantel Method

2006

Martie Woods leads the Deluxe Collaborative.

2007

Dave Norton introduces the four archetypes of customer happiness.

Stone Mantel welcomes Bryan Searing

2008

Joe Pine co-authors Authenticity

2009

Stone Mantel welcomes Michael Baskin

2010

Dave Norton and Joe Pine introduce a new Jobs to Be Done framework based on happiness archetypes.

2012

Stone Mantel welcomes Jaclyn DuPont

2013

Stone Mantel launches the Digital Consumer Collaborative and welcomes Martie Woods

2015

Stone Mantel launches the Digital B2B Collaborative

Dave Norton writes Digital Context 2.0.

2016

Stone Mantel launches the Digital Healthcare Collaborative and welcomes Zoe Bleak.

Join Us at our Annual Event:

Summary

Why do the best brands in the world hire Stone Mantel?

Our Team