AUTOSTADT
Autostadt knows how much work goes into buying a new car, and have been working to create an experience that makes this agonizing process rather enlightening. Autostadt makes purchasing a new car something to remember, and not because of annoying sales people or new car smells. No, they're creating experiences that satisfy customers in ways never known to the auto industry before. In addition, they offer a relaxing and entertaining Premium Pick-up program that makes picking up your new car an unforgettable memory. The Autostadt adventure includes a fully automated procedure that brings your car down to you from a massive (and futuristic) build of 20 story high car towers. Just follow the large signs in the Customer Center to be alerted when your turn comes, from there you're given the keys to your new ride, your picture is taken, and gleaming glass doors open while your new car magically appears (ok, it's not all that much magic, but still cool). And you're off.
Feel free to explore the ZeitHaus museum that chronicles the history of automobility, or check out the AutoLab and factory tour where you can get a taste for what it takes to build a car. And don't forget about Kids' World and Kids' Traffic School that works to make learning not only fun, but also interactive. And at Lern Park the little ones (ages 5 to 11) can get their own drivers licenses-a dream come true for any cautious parent. There are also nearly a dozen All Terrain Obstacle Courses and a Safety and Economy training program for all the reckless road adventurers out there. All of this action is bound to make you hungry, but don't worry the Autostadt's got you covered. You can dine at over a half dozen different restaurants, each boasting a unique look and menu. After your big meal you may want to take a nap at the Ritz Carlton that's right across the street. Yes, the Ritz Carlton with 174 fabulous rooms, 21 complete suites, and over 600 fine paintings that adorn gilded walls, not to mention Sven Elverfeld; an award winning young chef sure to tickle your taste buds pink.
By making the process of buying a car something that people actually look forward to doing, Autostadt has proven that there's always room for improvement. Even though most of us only buy a new car once every 10 or so years, Autostadt is able to gain new (and repeat) business through consumer generated word-of-mouth advertising-a priceless thing to have in a cutthroat industry like this.