GM's long-standing image of creating the biggest and strongest engines is no longer maintaining the interest of their customers. Today's customers care about more than having the most ominous car on the block - they do however, as seen with the hybrid break through, want a car that's more environment-friendly. Whether you drive a hybrid or traditional vehicle, consumers are maintaining a dependence on gasoline. So how is GM making their claim in this new market? Rather than jump on the Hybrid-market bandwagon, GM is creating a unique market approach through their flex-fuel initiative by offering consumers a choice at the pump.

Our dependency on traditional fuels such as oil and natural gas are making a lot of people nervous, and GM can no longer afford to be seen as an idle bystander in the case against dependency. GM recently launched a nationwide campaign for the alternative fuel of ethanol, which is extracted from corn. Now customers who love GM's "gas-guzzlers" can still get their dream-vehicle while making a lighter ecological footprint. GM's latest vehicles are "flex-fuel" vehicles, capable of running off a mixture of fuel that's 15% traditional gasoline and 85% ethanol mix. GM is seeking to redefine the way fuel is used in America by providing a massive amount of vehicles that are equipped to deal with alternative fuel. This alternative to buying a traditional hybrid vehicle is disrupting the notion of "green auto design," and proving that efficiency can come in several different packages.

GM is counting on people who care. No longer is a sleek looking vehicle with the greatest power the most important, now people want a better experience from their car. The flex-fuel by GM reportedly lowers greenhouse gas emissions by 27%, turning the traditional gas-guzzler into an ecological teddy-bear. GM is telling people to "Live Green and Go Yellow," encouraging consumer awareness about alternative fuels. This renewable fuel grows back every year, and can be grown right here in the United States. And GM's commitment is huge, having made over 1.5 million vehicles with flex-fuel capabilities. On their website users can determine exactly how much fuel they will personally save by putting their information into GM's "cornulator." Simply put in the number of miles you drive in a year, select a new GM flex-fuel vehicle, and they'll show you how much you're saving our planet's resources. United with Ethanol Across America and other non-profit organizations, GM is out to revolutionize the market. GM isn't stopping there; they see flex-fuel as a stepping-stone to reaching even more efficient alternatives such as hydrogen-based fuels. So jump on board with fuel independence and get ready for the future.