Pink Ladies arose from the need that women have to feel safe in the city. Tina Dutton, one of Pink Ladies founders, formed the idea after her daughter mentioned that she didn't feel comfortable being the last one in the cab at the end of a night out on the town. Tina and business partner Andrea Winders further developed a plan that launched Pink Ladies Cabs in June of 2005. Pink Ladies are pink in just about every way; from the bright pink exterior of their Renault Kangoo cars, to the pink leather interiors, to their pink uniforms, Pink Ladies stay true to their name. Pink Ladies drivers must be females trained in self-defense, customer care, first aid, and working with the disabled. There's no cash in Pink Ladies vehicles and they'll wait to make sure you get safely through your front door when they drop you off at home.

Behind this innovative idea lies plenty of research with organizations like Hail Safe and Suzy Lamplugh Trust that gave Tina and Andrea a better understanding about the statistics and risks to women who are traveling by cab. The main goal of the Pink Ladies is to promote safety â€" a mission you can see throughout their company. They believe that no woman should have to be afraid, and whether you're doing some shopping or coming home from a night out, they'll work to offer you nothing but the highest level of safety. Pink Ladies knows that "prevention is better than a cure," and they're ready to prevent as many unnecessary attacks on women as possible. They'll even text you with the exact information about where your Pink Lady will be so you don't have to stand outside needlessly waiting for a cab to arrive. Although many people think that the Pink Ladies are a taxicab service, they're not. Pink Ladies is a private hire member service provided exclusively to women, meaning that you have to pre-book your ride ahead of time.

Pink Ladies are creating a priceless brand that makes women feel safe, comfortable, and cared for. By offering a service designed to promote peace of mind, the Pink Ladies will remain a valuable resource for countless urban dwellers. This company knows that getting from point A to point B is about more than just the ride - it's about knowing that you'll arrive home in one piece to hug your kids, pet your cat, or polish off that Pad Thai you've been dreaming about since lunchtime.