Aveda is a beauty product specialist that tries to link Mother Nature's endless beauty to their brand by infusing their world-renowned products with certified organic ingredients that are both effective and non-toxic. They offer everything from hair care to tea, and stand behind their commitment to create evocative products that support environmentally aware processes and tap into the natural power of plants and other nutrients. You only have to look at the natural design of their packaging to see how they've managed to effectively balance their commitment to nature, and their commitment to provide unique and effective products that promote personal health and well-being. Everything about Aveda, even their website, embodies an organic experience of calm, relaxed, healing design. It is hard not to be attracted to this cleverly designed experience.

The founder of Aveda is Horst Rechelbacher, an Austrian businessman, whose father was a herbalist and naturalist. Rechelbacher has focused his efforts on pioneering the practical use of flowers, plants, and natural foods to find new ways of providing health solutions. Aveda is very clear on its focus to develop a sustainable business that supports a sustainable environment. Aveda makes it part of its company focus to make consumers aware of environmental issues.

It seems that Aveda has something for everyone, from hippie-types to male supermodels. Aveda also offers a number of unique solutions to disposable beauty product problems using refills and large quantity bottles for many of their products. While the Aveda salons are considered by many to be upscale oases, they're never intended to be stuffy or presumptuous, just informing and calm, again supporting the natural feel of the Aveda experience. Aveda has also launched two organic restaurants in New York and Minneapolis where their goal is to provide the finest organic foods. Even their production facilities are designed around environmental principles.

There is no doubt that the company is innovative in its commitment, but the question is how successful they have been? Aveda has garnered a great deal of attention and press from their pioneering approach to business, including a number of high level awards. Their strategy works, Aveda has become a powerhouse in the beauty industry, with their products favored in top salons from New York to London. They've successfully developed relationships with top spas to develop organic Aveda experience concept stores that are framed on a commitment to "natural beauty", that can be found in major centers in twenty two countries. There are even Aveda training institutes and beauty study programs. Their growth has been phenomenal, but there is no doubt that they are being rewarded for an experience offering that taps into the wellness of our planet. Aveda's dedication to providing meaningful experiences has paid off, propelling them to be a company that others strive to emulate.