BEN & JERRY'S: a Flavor for Everyone

Just about everybody loves Ben and Jerry's, the ice-cream pioneers who changed the way we think about ice-cream flavors when they opened their first ice cream shop in the 1970's. After all, can you imagine the world without Cherry Garcia, Chunky Monkey, and Chocolate Chip Cookie Dough? But Ben and Jerry were also loveable due to their vast line of rBGH (Recombinant Bovine Growth Hormone) free ice cream treats, and because of their ever-conscious community values and undying philanthropic missions. For example, Ben and Jerry employed small and mid-sized family farms to produce the cows and milk needed to sustain this international brand. Every year they trade ice cream to smokers for a minimum of half-a-pack of cigarettes. They implant a thread of consciousness in their patrons, and communicate morals your parents would be proud of, minus the preachy lectures. Their undying mission to give ice cream a higher purpose explains why Unilever was so keen to buy them. They knew that Ben and Jerry's had completely disrupted the frozen treat market, which is why the brand is still the ice cream innovator across the world. Ben and Jerry's is a truly timeless company that's always ready to conquer the next cause with a little love and a lot of flavor, and Unilever is keen to stick with the program by supporting eco-friendly, organic strategies that help promote world peace. Maybe ice-cream really can change the world.