What do you do if you're a leading international company looking to sustain growth while innovating for the future? Follow the Danone way! Danone is a unique company that tirelessly researches healthier, tastier foods for its consumers while providing a fascinating melting pot for their multinational and multicultural customer base. As emphases shift, Danone is staying on top with a foundation built on truth and sincerity, community, and responsibility.

Danone has enjoyed significant growth recently thanks to their three core values: a strong health/well-being positioning, new consumption opportunities including time and places, and the dynamic growth of emerging countries. Danone's web site offers videocasts that consult you on your health, growth, and energy that are personalized to your specific needs based on results built off of a diagnostic survey. Danone even has an online pediatrician who offers suggestions for protecting children from illness's prevalent to particular seasons and climates. From relaxing exercises to proper alimentation, Danone helps people get on track by providing them with healthy alternatives to fast food and unhealthy meals.

One of Danone's new programs, entitled "Danone and You," provides three different sources for making healthy meals, living right, and having a healthier life. This program includes a guide that teaches specific health principles, a magazine that features practical counsel for good recipes and meal plans, and a website where users can follow a recipe by watching a video. Danone's focus is building people's personal abilities and educating them on what makes a healthy lifestyle so that they can make their own decisions in the future.

Danone recognizes people's desires to lead healthy lives and subsequently continue to develop organic products and other smart food options. A large part of their success can be found in their balance between sustainable marketing methods and innovative approaches to selling. Today nearly 31% of their sales come from emerging markets. This brings them close to their target goal which is to have 40% of their business come from emerging markets and 60% of their sales from developed market fields. This division ultimately creates a balanced presence that means Danone benefits from both the high potential of developing economies and the steady demand of more mature markets. By being so actively involved in the lower tier of the market (developing countries), Danone assures a healthy position in many new fields of interest. Danone calls this attitude "curiosity," it is their level of awareness, looking ahead and being attuned to others, and refusing to accept ideas and models that have already been "set in stone".

Danone not only offers a unique online community to their users, they also emphasize the education and development of their workers. Many of their employees have the opportunity to receive educational certificates, making their experience much more valuable than just another job. Danone believes that there can't be sustained economic performance without personal and professional development for individuals. This attitude of progression, passion for development, and learning pervades every aspect of Danone's business and is recognized by customers who remain attracted to their investment in the needs of our world.