Dylan Lauren has always loved candy. So much that she's devoted 10,000 square feet of retail bliss in Manhattan to it. Dylan, and partner Jeff Rubin started Dylan's Candy Bar in 2001 as a candy wonderland that can rival the likes of Willy Wonka's Chocolate Factory. In addition to the wide array of sweets (the grandest selection in the world), Dylan's Candy Bar attracts customers using an appropriate soundtrack of songs like "Brown Sugar" and "I Want Candy," scents of chocolate, and an old-time candy shop feel on the first floor.

Founded upon the principles of elevating a simple candy shop to a world-class destination, Dylan's Candy Bar merges the worlds of art, popular culture, and fashion with candy. This swanky New York candy retreat offers more than 5,000 varieties of candy, from imported and elegant specialty goods to novelty items. In addition to the mouthwatering varieties of sweets, Dylan's Candy Bar flagship store features a café, a private party room, nostalgic shoppe, candy spa, and lifestyle boutique filled with unique, candy related gifts.

Dylanscandybar.com extends the candy store's sweet adventure online with an unparalleled shopping experience that has something for everyone. Imaginative, interactive and inviting, dylanscandybar.com is a virtual playground for the young and young at heart! An all-around aesthetic delight, this colorful, magical emporium is guaranteed to melt the hearts of even the most sophisticated shoppers.

Dylan and Jeff have found a way to take people (even youngsters) back to the good old days. Creating nostalgia is a good way to win customers, because people just need to be reminded of the simpler things in life every once in a while - and it can't get much simpler than a handful of M&M's. By creating an experience that triggers a strong mental (and even emotional response), Dylan's Candy Bar is sure to be a winner in candy, retail, and tourism markets.