NEWMAN'S OWN: Offering a Good Choice

Some people love Paul Newman because he's a great actor, some love him because of his devilishly good looks, and still others love him because he remains a man with a working conscience. Paul Newman, founder of Newman's Own is an all right guy in our book. In addition to making tasty (and organic) spaghetti sauce, salsa, and salad dressing, his company also makes mouth wateringly good contributions to a variety of charities and non-profit organizations. In fact, all of the profits made from Newman's Own goods find themselves in the hands of those who need it most.
Recently, the Newman's Own line has been adopted in to major airlines and even Mc Donalds, illustrating that people are eager to eat good for a good cause. Newman's Own was supposed to be a tiny boutique operation-parchment labels on elegant wine bottles of antique glass. While they expected train wrecks along the way, instead they got one astonishment followed by another. The Newman's Own website summarizes their success saying, "We flourished like weeds in the garden of Wishbone, like silver in the vaults of finance. A lot of the time we thought we were in first gear we were really in reverse, but it didn't seem to make any difference. We anticipated sales of $1,200 a year and a loss, despite our gambling winnings, of $6,000. But in these twenty years we have earned over $175 million, which we've given to countless charities. How to account for this massive success? Pure luck? Transcendental meditation? Machiavellian manipulation? Aerodynamics? High colonics? We haven't the slightest idea." We think their success has something to do with the fact that they're such a likeable company. Not only do they sell tasty, and healthy, products; but they also sell (and deliver) the promise of a better tomorrow. Who would have thought that salad dressing could help build cultural capitol?