Your little child is whining relentlessly in the backseat about the ravaging hunger that's consuming them. It's 6:30 PM, you're tired, and there's a McDonalds less than 100 yards away. Looks like deep-fried chicken nuggets and French fries for dinner tonight. After a quick meal at a good price, you drive home with the moral implications of your dinner decision weighing heavily on your mind. Don't worry; you're (probably) not really a bad person. But it might be your fault that your kids are overweight.

If you suffer from chronic worry that your children will be the next victims in the obesity epidemic, you might look to Ozon for some healthy answers. Ozon is a fast food company that's striking it big with kids and parents on the east coast. Items on the creative, low priced, youth targeted menu include different sealed sandwiches such as the Wafflo, a waffle stuffed with ingredients such as eggs, yogurt, or mixed berries, and the Tosti Sandwich, a sandwich stuffed with various combinations of meats, cheeses and veggies. In addition, there are choices for customers with dietary issues, such as lactose intolerance and wheat allergies. The restaurant's physical space combines color and fun with high tech perks such as hydraulic seats and flat screen TVs (Trendcentral.com). CEO and founder Patrick Benasillo began the Ozon franchise in 2003. Their slogan, "Better Food - Cooler Place" speaks to both the delectable eats and colorful seats Ozon has become well known for.

If you've ever purchased a kids meal from a fast food eatery, you probably know that the toys they include just aren't that cool. Ozon also has a different approach to the toy idea using ZonDough, a customer loyalty program. Kids collect points for each dollar they spend, eventually accumulating enough points to buy something like a Bratz doll (50 points). Benasillo is seeking out smaller toy companies that are like Ozon in that they're young and fresh, with the hopes that he'll find toys that parallel Ozon's values. His goal is to add older-skewing toys to the ZonDough toy reservoir as well. Trendy brands like Patiki, David & Goliath, It's Happy Bunny and Dog of Glee are all options he's currently considering. Regardless of the toys, Ozon wins because they're a caring company looking to make a difference in our fast food nation. By helping customers build cultural capitol (in the form of doing good things for their families), Ozon is disrupting the traditional notion of what a fast food restaurant is.