Man's best friend is making his presence increasingly known in American homes. Friendly canines are currently found in four out of ten households in the United States, totaling a whopping number of approximately 68,000,000 dogs (DogFriendly.com). As the number of dogs increases, the need for guidance and support for raising them grows as well. People want to record the life of their new friend by documenting meaningful events and exciting developments. In addition, owners want their pup to be happy and healthy. To get these results, look no further than Pedigree, the company for dog victuals and much, much more.

In becoming a member on their website, users have access to basic information in regards to their dog's needs. Nutritional guidelines and exercise plans can be customized to your particular size and breed of dog. From there, you can chronicle your pup by creating an online scrap-book or a personalized calendar with all of your favorite pictures. In addition, users can ask questions and interact with other dog owners in the online discussion forum. One of the best perks of the site is the "Dog-Tales" section. Here, you can read and share your canine stories with others and relive experiences that millions can enjoy.

From health issues to finding a name for your dog, Pedigree offers a meeting place for dog owners to convene. However, in addition to the joys that come with ownership, Pedigree also realizes a growing problem with homeless dogs. In an effort to meet this need, Pedigree is undergoing a new adoption campaign, encouraging dog-seekers to find their newest friend through an adoption agency. Pedigree provides an extensive Adoption Guide which details what to expect with a dog, how to prepare, and how to know when you're ready. Pedigree is pulling heart strings all over America by investing in lost dogs and to encourage potential owners, Pedigree offers one free month of food to adoptive parents. We like Pedigree because of their vivacity in recognizing a social need in a massive market. People care about dogs, and so does Pedigree.