Most women hope to live healthy lives without fear of untimely death or debilitating disease. Yoplait respects that and started the Save Lids to Save Lives program eight years ago to help women reach their goals of a healthy (and happy) existence. The lid-collecting program runs from September through October of each year and has raised over $14 million for breast cancer research to date. The program works like this: for every pink foil lid sent in by December 31, Yoplait will donate 10 cents to the Susan G. Komen Breast Cancer Foundation, with a guaranteed minimum donation of $500,000. Not only does collecting goods benefit a worthy cause, it also brings people, especially women, together. Teachers, girlfriends, and nurses from across the nation have been known to form lid collecting groups, advertising their need for lids and getting entire communities to respond. Through this program Yoplait has turned a commonly found product into a meaningful experience. Not only are they working for a greater good, they're also creating tremendous word of mouth buzz and brand loyalty that already spans generations of women.