NEW MINDSPACE: Simple Fun

Kevin Bracken and Lori Kufner think that city living should be fun. And not just hangin' out fun. Good, old-fashioned fun that creates and feeds off of itself. This dynamic duo founded newmindspace.com, a site that advertises and documents "spontaneous" fun events around the cities of Toronto and New York. Bracken and Kufner have planned large-scale capture the flag, pillow fights, and subway parties that offer urban dwellers a return to the simpler things in life. Do corporate lawyers want to play Manhunt with fast food workers? You bet.
Part of what makes newmindspace such a cool collective is their ability to break down social and economic barriers. At their events no one cares where you came from, the only thing that matters is you're there, and ready to party like a highly matured third grader. Their events are fun as much as they are performance art, a non-elitist kind of performance art made for the common man (and woman). They've actually taken cues from "official" performance artists like Christo and Jeanne-Claude. Bracken and Kufner just want to use public space for the good (fun) of the public, a refreshingly innocent idea in the midst of numerous city oriented, uber-serious protests and demonstrations. Newmindspace is creating one of a kind, multi sensory experiences that build commradery and community in areas where people might otherwise not interact with one another.