SMITH Magazine is an up and coming publication dedicated to sharing "our stories, our history, our friends, our celebrities, our moments, our lives." Smith believes that everyone has a story to share and that everyone is a Smith. Today's ever growing online communication networks give us the ability to create our own, self organized newscasts, commentaries, entertainment sites, photos, music, and videos that anyone who has access to the web can participate in and interact with. SMITH calls this phenomenon Personal Media, and is made up of things like web diaries, blogs, and customized viewing thanks to products like TiVo that make content aspriational, populist, forward thinking, and participatory.

In the midst of all this technology, SMITH still loves print magazines. They see the intimate qualities that holding a print publication in your hands possesses, a quality that other forms of media just can't duplicate. The content and design of SMITH magazine has the same kind of energy the Internet offers, but in a "warmer, less chaotic form." SMITH believes that they can connect print magazines with the World Wide Web in an innovative way that draws people in, encouraging them to participate and most importantly subscribe.