For the last 23 years, Intuit has been making financial management easier for accountants, small businesses, and individual consumers. Their goal of making money management simple has propelled them to constantly develop new products that free their customers of complex financial dealings, tax season headaches, and new business owner ulcers.

Intuit is perhaps best known for their tax preparation software that serves novices and professionals alike. TurboTax (for non professionals) is the #1 selling tax software program in the country, with their TurboTax Online service also being the most popular online filing agent in 2005. Their Instant Data Entry technology further simplifies tax season by allowing users to download 1099 and W-2 information "from the source into their tax returns." People are so appreciative of Intuit's mission to make taxes easier that one out of four tax returns are prepared using an Intuit product.

Since the release of Quicken software in the mid 1980's Intuit has been centered on making money management simple, and their efforts are paying off with reports that more customers buy Quicken than all other personal finance software combined. They boasted annual revenue of $2 billion for 2005, and have offices in more than 10 states in the United States, Canada, and the United Kingdom.

Intuit offers a number of different products for financial geniuses, everyday people, and even those of us who are monetarily challenged. They've worked to eliminate (or at least reduce) costly accountant fees, and made their customers feel like they can actually be in control of their financial handlings. Intuit is one company who's putting the power back in the hands of the people, providing the gentle 'you can do it' reassurance that each of us needs.