Social Marketing is gaining more attention in the corporate world as companies are looking to escape the "Bad Guy" image; it's a tool that companies can use to improve the well being of society (and ultimately themselves). The Social Marketing Institute helps corporations develop and implement social marketing practices around the world. Their work includes providing on-site, team based guidance to companies and organizations, carrying out, distributing, and sponsoring research on effective social marketing strategies, and providing the right resources to help professionals, donors, and marketers communicate with one another so that social marketing can continue to grow.