John Winsor created this site in conjunction with a book that's focused on gathering perspectives about innovation through a process of co-creation between corporations and their customers. Winsor's efforts are geared towards a methodology that simultaneously builds communities and businesses explaining that, "you can't build word of mouth, you can only set up the right environment for it." This site is about building a community around your product or service, and successfully integrating your efforts with the people you work with.