Word of Mouth Marketing Association
This non-profit site is a fantastic resource for methods pertaining to creating a unique "grassroots" or "word of mouth" business campaign. They believe that the key is to create a memorable experience for customers which turn them from regular consumers into collaborators in your business operative. Here you can check out blogs about sending the right message through a perfect story that ultimately makes the customer-business experience more meaningful. Take a look at their lengthy "How-to-lessons" to see how other companies have succeeded using these methods.