Medtronic has been a revolutionary force in medical care, putting the power to manage illness back into the hands of patients. In the 1960's they developed the first pacemaker, and are constantly reinventing the medical industry with electronic diagnostic products that help patients manage their care, rather than having to rely on expensive doctors. Their success rate is phenomenal - saving a life every six seconds (Medtronic.com).

Medtronic's latest revolutionary product helps those suffering from chronic pain. They've done this by tapping into the most accurate source for pain alleviation: the patient. Their solution provides a more normal lifestyle for those enduring the hardships of pain, and also helps relieve the embarrassment resulting from a constant need to self-medicate. The Personal Therapy Manager (PTM) combines an implanted drug pump with a Palm handheld PDA device. A patient can use the PDA to wirelessly control the pump, streaming in the appropriate amount of medication in the most effective and discreet manner. And because pain is subjective, the patient knows best what they need. Doctor's have applauded this product for its ability to empower the patient in their pain-control, but also because of the way it provides aid for patients who are already feeling awkward and uncomfortable. The solution provides social relief as well as pain relief. Medtronic realizes that how people feel about their medical experience is almost as important as the treatment they get. Medtronic has got this right, we just wish more medical companies would as well.

Medtronic banked on a "patient-focused therapy" and is winning big. It is no wonder that they have been so successful, and continues to reap profits. Medtronic focuses on people rather than products, and has committed itself to a number of high-profile projects to help provide solutions to a number of worthwhile causes, mainly in the medical field. This approach has established them as one of the world's leading, disruptively innovative medical brands.