The recent "bed wars" that raged throughout the hotel industry have caused us to reflect on what might be the next area of competition in hotel chains. An article in the Wall Street Journal revealed an increasing desire for business travelers to have minimal human contact with other guests and employees during their hotel stay. Although this notion might seem strange, it's an emerging trend that's changing the hotel industry yet again. Club Quarters is one hotel that's picked up on this fad, evolving into a chain that's specifically focused on meeting the human-free want. Club Quarters has adopted a new technology that enables members to check themselves in and out through an ATM-like machine in the lobby. These machines generate room keys and billing statements, minimizing interaction and facilitating a hassle free experience for the weary traveler. Other hotels are quickly catching on, realizing that sometimes less is more when it comes to customer interaction. After all, the key to good business is to simply provide the right thing for the customer.

One of Club Quarter's core concepts is to cater to business travelers and government agencies by offering condo-like services. If your company frequently travels to a certain place it might not be a bad idea to invest a long-term deal from Club Quarters. They sell rooms to companies and government agencies in a time-share like format. Any rooms that are left over on any given night are wholesaled out and can be booked through online agencies. Club Quarters fits the expense needs of business customers while providing a feeling that its customers are coming home, and not just sleeping in another generic hotel room.

Customers can have newspapers, magazines, and even exercise equipment delivered to their room, allowing them to keep to themselves if they so desire. However, for the more interactive guest, Club Quarters provides a traditional exercise room, restaurant, and pool. Club Quarters makes their visitors feel at home by providing personal choices. With the freedom to interact or keep to yourself, Club Quarters builds off of the needs and wants of the individual.