Beginning as a meager kiosk in a local mall, Del Sol utilized their product technology to provide potential clients with a unique and family friendly retail experience. Del Sol understands the cultural capital that the traveling industry procures: people want to bring home a piece of their trip to share with others. In addition to providing such an accessory, Del Sol's innovative color-changing product is shown off by happy returning customers-thus, everything from the selling of a product to its daily use reminds customers of the vacation, adventure, or outing they went on. Del Sol uses the light of the sun to change the product colors. An early version of this concept was developed for NASA's space suits, which get a lot of sun up in space. Del Sol engineered its proprietary, shape-changing Spectrachrome T crystals that change to a different color when they take on a different shape. The sun's UV rays cause the crystals to change shape temporarily, which dramatically re-colors the product that the crystals are in. It's a safe, fun technology that turns Del Sol products into dazzling visual wonders that last for years.

Now established along the routes of popular cruises, Del Sol attracts customers who come to enjoy the experience of their retail stores. Ultra-Violet lamps provide light allowing customers to see the changes in the clothing, sunglasses, footwear, and other products for sale. One client is reported to have been so excited by the Del Sol store that she remained at the shop excitedly coaching visitors with the UV light. Del Sol offers a bright, friendly, hands on environment in which the client can create their own memories. Del Sol's mission is to brighten and enhance all they encounter, and their growth reflects the effectiveness of this stance. Del Sol understands that customers want an exciting experience that they can share with others every time the sun comes up. Del Sol staffs their stores with youthful interns and experienced, company taught managers in an effort to further influence the bright impact created by their clothing. Their managing strategy provides highly trained, energetic individuals who feel they are on vacation-making them all the more excited-while at the same time effectively selling the experience. Through this tactic, Del Sol competes against the local retail stores with owners who may tire of ceaseless cruise ships. Del Sol is innovatively fresh in both their product and management style, and is proving their success through their exceedingly fast growth.