BEMZ: Reinventing Your Sofa

A few years ago mom Lesley Pennington founded Bemz, a company that makes slipcovers specifically for IKEA furniture. While on maternity leave, Lesley realized that she wanted a career that she not only enjoyed, but also that gave her a sense of meaning. She wanted a fulfilling career that would let her maintain her family life while still working on her professional goals. Lesley credits her children with the inspiration for Bemz, so much that she's dedicated her company, name and all, to them. The removable, washable slipcovers for sofas, armchairs, and cushions that come out of this Stockholm, Sweden store are designed to be sold to consumers in Europe as well as on the Internet. Bemz differentiates themselves by offering a unique product that customers can't get anywhere else. Because Bemz is an online retailer, they're able to offer a rather extensive selection of slipcovers at super competitive prices. Each slipcover is custom made for the customer once an order is placed, you get to pick from a wide selection of colors and patterns – regardless of what model sofa or chair you have. And it only takes about four weeks from the time you place your order to get your slipcover delivered to your door. Bemz's slipcovers are made from all natural cotton and linen fibers and are prewashed and preshrunk to ensure the utmost quality and durability.
Bemz puts their customers first, and believe that they're essential to the development of their products. They want your input and advice – they want you to try their products through free samples. And if you order a slipcover that's just not quite right you can return it at no cost to you. Bemz is creating value for their customers by producing a product that has the ability to make you fall back in love with your old furniture. For years slipcovers have been a less than convenient alternative to buying new furniture, but Bemz is proving that it doesn't have to be that way. They're designing funky, fitting covers that are hassle free and custom made to fit your stuff – now that's a good idea.