DESIGN WITHIN REACH: Furniture for the Fashion Conscious

Have you been dreaming about a Le Corbusier couch? Or perhaps a Saarinen Tulip Chair? Look no further than Design Within Reach, the ultimate furniture company that offers some of the most in demand designers of yesterday and today. And while their goods may not be exactly cheap, they are timeless.
Design Within Reach (DWR) is a company that offers easy access to well designed furniture, furniture that in the past could only be found in designer showrooms. Rob Forbes, founder and designer explains DWR's mission is to "Deliver great products to a broader group of people and to elevate the interest in legitimate design has been here since the Bauhaus. Our goal is simply to accelerate the way that design gets to the public and to take advantage of the most current technology in this process. In Europe, furniture design is taken more seriously and the public has greater access to well-designed products. We expect to emulate that." Their "form follows function" mantra has been popular in the furniture world since the 1920's, and embraces simplicity, quality, and original ideas.
DWR has chairs, desks, couches, rugs, fixtures, and fans that include designs from Furniture Greats like Mies van der Rohe, Marcel Breuer, and Alvar Aalto to name a few. In addition to the classics, DWR features up and coming designers like Enrico Franzolini, Ron Aradm and Phillipe Starck. They market their products in a number of different formats including a monthly catalog, retail locations, and the Design Within Reach website. DWR further differentiates themselves from other high-end furniture studios by keeping a large in stock inventory that's always ready to ship (most other places offer a standard delivery timeframe of three to four months).
DWR has grown from a single, San Francisco Studio to a company that boasts locations in New York, Chicago, Miami, Los Angeles, Dallas, Boston, and Portland. DWR prides their retail showrooms as being comfortable spaces where customers can experience the products first hand and get lots of useful suggestions from the well informed staff. This furniture retailer is looking to create a lasting customer experience that starts in their store and lasts as long as your chair, couch, or chaise does.