VELOCITY: Twist Light

Velocity is a super cool showroom / website based out of Seattle that specializes in modern home furnishings and contemporary art. Their store covers everything from bathrooms to babies, and exhibits work from emerging young artists around the country. Owners John Tusher and Lara Coffman Tusher met in 1999, and started Velocity as a husband-and-wife team, quickly growing their business into a 2500 square foot showroom (the first of many planned locations) in downtown Seattle's Belltown neighborhood in 2003. Velocity's dedication to a fabulous selection, fair prices, and awesome customer service has garnered them local as well as national acclaim. Velocity's founders describe Velocity's vibe as "a mix of the best of both timeless mid-century modern and what's modern today, with a focus on emerging designers and artists that are tomorrow's classics. We only feature our favorite things, all the things we love and live with in our own home, which keeps the collection cohesive. We believe that great art and design are incredibly life-enhancing. Our passion is making art and design accessible, inspiring, non-intimidating, affordable, and exciting." (www.velocityartanddesign.com) Velocity features unique finds from up and coming designers and companies like Angela Adams, Molo, Thomas Paul, Blik, and Jason Miller in addition to classic pieces by Charles and Ray Eames, Sori Yanagi, George Nelson, and Verner Panton.
One of Velocity's more talked about products is the Twist Together light â€" a playfully engaging twist on an old idea. The Twist Together light is designed to be a functional, hands on sculptural piece that is as fun to look at as it is to use. This unique light is made out of cast resin blocks that connect to form a modular lamp that enables the user to totally customize the look and feel of each light. The simple key mechanism the Twist Lights use is reminiscent of Lego design, and each block is lit by LED lights which are both long lasting and energy efficient. There are two different color palettes, "Chocolate" consisting of caramel, cream, and brown, and a more kid friendly "Candy" palette with yellow, blue, green, orange, and purple. As the Twist Together lights grow in popularity, more interchangeable elements become available to add on to your collection.
By successfully adding a unique interactive aspect to a lamp, Velocity has proven that people are eager to interact with the technology around them. The Twist Together Light takes something that's familiar and skewed it to create something new and exciting that people look forward to using. So whether you're 8 or 58, Velocity is recognizing that everyone should have the opportunity to connect with products that go above and beyond their functional purpose.