For the last 60 years, the Sub-Zero Freezer Company has been providing customers with top-notch equipment that makes even the most novice cook feel like a professional chef. When Westye F. Bakke built the first freestanding freezer in his Madison, WI home, he may not have known the impact his designs would have on the rest of the culinary world. Today, Sub-Zero is one of the most well recognized manufacturers of premium built in home refrigerators, with a never ending dedication to customer wants and needs. Sub-Zero hit a milestone when they designed and manufactured the first built in refrigerator that worked with the surrounding counter and cabinet space in the 1950's, and they've been on a roll ever since. Sub-Zero is perhaps the most well known for their dual refrigeration system that uses two self-contained cooling systems to help keep food fresh and preserved for a longer period of time than other refrigerators allow. Sub-Zero continues to develop innovative, stylishly designed products that keep loyal customers wanting more.

Then 6 years ago, the Sub-Zero Freezer Company acquired Wolf â€" a leader in professional cooking appliances. In this merger where ice cold meets flaming hot, both companies are able to stick to their mission of never compromising their brands' quality or design, and the ability to give their customers the kitchen of their dreams. Many see Sub-Zero as being a representation of all that a "kitchen can be" while Wolf is a company that stands for all that a "kitchen can do." Wolf has been delivering professional grade appliances for more than 70 years, and are finally branching out to private homes and residencies â€" yet another way to make less than professional cooks feel like an Iron Chef champion. Wolf prides themselves on inspiring a passion for cooking thanks to their world class products that are designed from "the ground up to give the user ultimate control and cooking confidence."

Wolf and Subzero recognize the importance of adding emotional meaning to traditional appliances. By creating a brand that resonates with their customers dreams of being a top notch chef, or having the kitchen that everyone wants to gather in, or just turning out a really good batch of chocolate chip cookies for the kids, Wolf and Subzero knows that their products perform much more than mundane daily tasks. These manufacturers believe in creating products that inspire users, thereby adding cultural capitol to otherwise utilitarian devices.