Iconoculture believes that people are more than pie charts, bar graphs, and statistics. They know that every businesses customers are complex machines with habits, perceptions, values, and families. So, in order to create an effective branding / marketing strategy, companies need to see their customers how they really are; quirky, paradoxical, contradictory, and believe it or not, highly intelligent. Iconoculture is a Minneapolis based brand-consulting firm founded on ideas like anthropology, observation, and cultural studies. They look at behavior patterns instead of profit margins, and spend time doing fieldwork instead of sitting around reading up on the competition. Their clients include big wigs like Starbucks, MTV, General Mills, and Ford Motor Co. to name a few.

Iconoculture is a "touted trailblazer in consumer research and advisory services that delivers consumer understanding through a unique, efficient combination of observation, classification, translation, and analysis." Their integrated platform of consumer research and client service helps clients tap into specific consumer wants, needs, desires, and passions - and use them to their advantage. At Iconoculture, proximity is power. Clients receive a constant stream of relevant, real-time information, insight, interpretation, and implication. Their results-driven research models and hands-on advisory services fuel growth and innovation for industry stalwarts, brand leaders, and emerging businesses.

Sound fancy? Well it's not really fancy as much as it is just plain old smart. Iconoculture is working on creating truly meaningful experiences by getting to the core of people's value systems, practices, and lifestyles. They're enriching company's campaigns with ideals we can all relate to, and it's paying off. As Iconoculture continues to grow, they make their clients increasingly sensitive to the needs of their customers, ultimately resulting in more substantial experiences for you.