Adidas is changing the athletic wear industry again. This time they've taken the dream that athletes have to maintain a comfortable body temperature and turned it into a reality using a technology called Clima Cool. Clima Cool is an "integrated system of technologies that work together to regulate the athlete's body temperature far better than any single fabric technology can." It uses a combination of "heat and moisture-dissipating materials, ventilation channels and three-dimensional fabrics that allow air to circulate close to the skin," resulting in a cooler you.

Adidas used some pretty fancy technology to find out where body heat is the greatest, and then worked to put the technology into place that helps control body temperature. Their Body Mapping system is "a 3-Dimenstional map of the body, which represents a fundamental new approach in how functional garments are created. Body mapping specifically identifies the key sweat and heat producing zones of the human body. Sensors measure temperature and moisture levels of areas all over the body. This information allows designers to precisely address these key zones thereby creating a more functional garment."

In addition to apparel, Adidas also has Clima Cool footwear that's inspired by race car design. When developing their shoes, Adidas looked at the airflow around runner's shoes and then added ventilation ducts that maximize air velocity to the foot. They constructed the shoes using mesh and breathable sock liners that further promote continuous air flow. Studies show that Clima Cool shoes have 40 percent more cooling power than typical running shoes, and are as close as anyone has come to making a shoe that feels like being bare foot.

Using technology like Moisture-wicking fabrics that transport moisture away from the body, X-Static® thermal conductive fibers engineered to conduct heat away from the body, 3D Fabrics that feature hundreds of small indents on the body side of the fabric to pull sweat in all directions both outwards from the body, and Cool Touch Neck Tape, a heat conductive tape located around the neck that sends cooling signals to the brain, Adidas has once again illustrated that there's always room for improvement.