Anita Roddick believes that businesses hold the power to do good. Perhaps that's why she founded the Body Shop with the mission to dedicate her business to the pursuit of social and environmental change. The Body Shop offers heavenly potions for women and men alike while at the same time supporting Community Trade programs (many of the ingredients found in Body Shop products are from local third world farmers), standing up against animal testing, and overcoming stereotypes of what women should look like. Today there are almost 2,000 Body Shop locations around the world, with each operating for a higher good of the environment, humankind, and those annoying little calluses on your elbows. While the Body Shop promotes morals, they do so in a comfortably non-preachy way. They are able to attract many different kinds of customers, from young adult males to grandmothers, proving that everyone likes an honest business approach. Buying Body Shop products means more than pampering yourself; that bag full of goodies you had to have might have just put dinner on the table for a Nicaraguan sesame seed oil farmer and his family.