Skip Hop is an on trend company in New York City that's dedicated to designing fashion worthy products for new parents. Skip Hop is 100% devoted to meeting the challenges that hip young parents have when getting used to their new lives. Basically they take all the things parents with babies need like diaper bags, a place to change diapers, and bottle holders, and turn them into something that not only works, but that looks cool too. All of this innovation results in essential goods that people really want to use, and that makes their lives easier. It all started six years ago when Ellen and Michael Diamant had their first baby. After endless searching, they still hadn't come across a well-designed diaper bag that was affordable – so they decided to make their own. Luckily, Ellen is an award-winning designer and was able to come up with the first Skip Hop diaper bag that included a unique strap system that made it easy to attach to the handlebars of any stroller out there. This unisex (that's right dad – you can use it too) bag, known as the Duo diaper bag was an instant hit. From there, the Dash and Expo bags made it to the market and added to their ever-growing family tree.

The Duo diaper bag is a messenger style bag that's designed with both mom and dad's needs in mind. The Duo bag is available in a wide variety of colors and fabrics, boasts numerous compartments, and features the super cool strap system Skip Hop has become so well known for. Then there's the Expo bag that's been heralded by many for its versatility. It has an expanding zipper compartment that grows with your needs, becoming slim and sleek for less arduous travels, and larger for long days out. Or check out the Dash bag that offers urban styling and innovative features. The Dash bag has 10 pockets that offer room for the baby's needs in addition to a private zipper compartment to keep mom and dad's stuff safe and dry. If none of these options sound right, there's always the Pronto – a portable diapering essentials kit that can help keep your baby clean, dry, and most importantly happy.

The Pronto is designed to be dropped into any bag, strapped on to a wrist, or clipped on a stroller. This extra wide changing station wipes clean, and is cushioned at the head with a "pronto pillow." Included in the Pronto is also a translucent wipes case, mesh pocket for holding diapers, and additional front zipper pockets for personal goods.

Skip Hop is proving that new parents can still be hip and stylish - a theory that has previously been regarded as completely untrue. By putting affordable, desirable products into the mainstream, Skip Hop is changing new parent stereotypes one stroller at a time.