Swatch is creating a major disruptive experience through their Instant Stores. The idea behind these unique experiences is one that's founded on the fast paced life our society has become accustomed to. Global product, fashion, and lifestyle trends change daily, so why not make a store that can keep up? Why not create a store that's different from the countless number of chain department stores where everything looks, feels, and sounds the same?

Swatch is using an "innovative shop fitting concept" that allows full-scale retail locations to be installed and then disassembled in about a day. The model that Swatch uses allows them to pop us spontaneously around the world â€" generally in urban areas that boast diverse cultural scenes. The element of surprise is one that captivates customers, leaving them intrigued and wanting more. Swatch also uses Instant Stores to gain access to festivals and fairs that fall in line with their brand ideal of spontaneous authenticity.

Swatch Instant Stores are based on a modular architecture that looks at both interior and exterior features. The furniture the stores use are flexible and can act as anything from a display cabinet to a couch and become yet another innovative part of Swatch's strategy to entice people into a new retail experience. Everything from the design to the promotion of Instant Stores is designed around principles of movement and fun. They've been known to pique curiosity using attractions like Mexican wrestlers, kung fu artists, mariachi bands, DJs, and chili (yes, the kind you eat) that work together in a bizarre performance art / guerilla marketing campaign.