With the ever-increasing issues related to pollution, global warming, and increased gas-prices, it may be difficult to think of a petroleum company as being innovative, committed to a higher purpose, and diligent in opening new markets. BP is doing just that, they're involved in several programs that help to define them and set them above the rest. They assert that in order to be successful (with both customers and share holders) they must plan for the future with renewable energy projects. BP is striving to understand changing energy wants and needs in both national and global markets. One way they're accomplishing this is through a program called "BP on the Streets." Here BP actively seeks honest opinions and concerns of people by conducting informal interviews on the streets. This face-to-face contact with potential and current customers adds to the brand sustainability BP hopes to actualize through their principles of dialogue and commitment to the future.

One of BP's most innovative and effective programs is "BP Solar." As one of the largest energy companies in the world, BP is responding to the demand for a cleaner energy that reduces both costs and emissions. Looking beyond traditional methods, BP has teamed up with another of our company's spotlighted "Whole Foods Market" subscribing to their motto "Whole Foods, Whole People, Whole Planet." This statement highlights these companies collective mission to find success in customer satisfaction and wellness, employee excellence and happiness, enhanced shareholder value, community support, and environmental sustainability. BP Solar provides solar power to Whole Foods, ultimately reducing their energy expenses while promoting more responsible energy consumption. BP Solar isn't just about providing for businesses either. They're actively engaged in the market of homes, schools, and public facilities. The BP Solar SPOTS project offers affordable energy to low income communities by using photovoltaic energy systems to provide power for streetlights, schools, and water pumps. As an add on to BP Solar, BP is also committed to The BP Solar Neighbors Program, another community program whereby celebrities help bring attention to the benefits of solar power. This project, in partnership with the Enterprise Foundation and the Environmental Media Association, helps low-income families use solar power to reduce their energy bills. BP is committed to the future, and is ready to utilize their position in the energy industry to provide safe, clean energy for a great number of people. We recognize BP for turning a burden into cultural capitol by reconnecting with customers and reinventing for future sustainability.