Most people dread the middle of April when taxes are due. Compiling a tax report can be both exhausting and frustrating, and we end up leaving it until the last minute, which only makes us more stressed out. Intuit's TurboTax provides a better tax experience that eliminates the phlegmatic uncertainty involved with tax preparation. Users can turn the tables on the tax process, working with the system instead of against it. All you have to do is enter your information, see what your tax liability is, and then make adjustments, playing out different scenarios to see which route is the most cost-effective. The software acts as a cheap accountant/consultant, aiding in the decision making process by offering specific choices. In addition, the information carries over from year to year making the experience painless. Perhaps the most powerful advantage of tax-preparation software is that it lets you play "what if" games and plan more intelligently for taxes. Once you've entered the necessary information, change one variable and see how the bottom line is affected. You can even see what will happen if you get a big raise at work, sell your house, or unload some stocks for a sizable capital gain. Turbo Tax also offers a newsletter subscription that keeps its customers up to date on the latest tax information by providing them with the best possible results from their tax return. No more dreading your tax return - instead it actually can be a pain-free experience. Thank heavens!

Intuit has also broadened its experience by creating opportunities in the community. In addition to sponsoring employee-nominated grants, they provide Intuit software to qualifying nonprofits to support financial literacy, small business development and nonprofit operations. Since the beginning of their donation program in 1998 over 7 million returns have been donated. They are also involved in educating low income communities in tax and finances so that they can get the benefit of quality information. These efforts have shown that Intuit is both an innovator and has helped build its cultural capital, and they have quickly become the number 1 tax solution for individuals. They are just another example of how providing the "right" experience is a formula for success.