LEICA A LA CARTE: Personal Viewfinders
World famous camera manufacturer Leica is offering an a la carte system that lets you design your own Leica camera from the ground up. There are nine different configuration steps that take the average user about ten minutes to complete. At the end of the configuration, customers can save and/or print their order â€" either to take to a Leica dealer to place an order for manufacturing or to start a fresh configuration. The picture of the camera that you build and the price you're quoted should reflect the exact specifications of each final product. Leica offers three different surface finishes for your Leica in addition to lots of other choices â€" because of all the options it's important for each customer to take the time to view all of their options.
Whether you like black or brown, prefer traditional or more trendy, you can let your personal taste shine through. You can choose the focal length of your lens, and the magnification of your viewfinder. You also have the ability to pick out the best bright line frame set that most closely corresponds to your lens choice. You can also choose to have the camera engraved or not, to have the Leica name branded on top of your camera or not. And if you're unsure about the choices you've made, you can print out a PDF document that represent a variety of possible configurations.
Leica knows that film cameras are quickly becoming a thing of the past. There are, however still purists left who don't want to live without good old-fashioned film and darkroom chemicals. Leica a la carte has essentially created a reward for all of their loyal, film based customers by putting something totally unique and custom made in the palm of their hand.