How could technology better enhance your life? What types of products are out there that will really make a difference? Well, whether you're trying to figure out what a digital camera is or if you're already a technological junky, the Samsung Experience showroom is the place for you. The new 10,000-square-foot Samsung Experience showroom in Manhattan has over 300 products, including next-generation gear like computers controlled by hand gestures. A recent self-proclaimed tech-savvy visitor, who upon entering the showroom, began to wonder just how knowledgeable he really was saying, "I need to digest all of this. I might be here for a while. I hope they don't mind." Not only does Samsung not mind, they're hoping visitors will come, stay, and play with all of the incredible gadgets available on the market.

Samsung has realized that this is the new face of retailing: companies like Samsung, Sony and Apple are building stores that aren't about shelves and checkout lines. Rather, they're designing them mainly to be cool places to hang out. The goal is to get shoppers to buy into the notion that using these products makes them part of a unique community; actually buying the products comes later. In fact, although it sounds weird, you can't actually buy anything at Samsung Experience. Samsung realized that anyone who is serious about buying electronics and getting the best possible deal is most likely to shop online. So, rather than try and sell on site they just set up a place where you could go and check things out and ask your questions without feeling pressured to buy. It completely eliminates all the guilt of going to Circuit City or Best Buy to scope something out but then doing a Froogle search and paying way less for it than you would have in the store. What Samsung does sell is the fascination and excitement that surrounds the technological world. People need a place where they can be wowed without worrying about having to buy something.

The Samsung Experience is about "selling the dream of using the product, not selling the product." If customers can have a positive, interactive experience with a product, then they'll be sold on its possibilities. For this reason, the Samsung exhibit acts as a gathering place where customers can catch the same dream Samsung has for technology's future. Best of all, the Samsung Experience is a "living, breathing commercial." It's set up to have "use areas," so there are several environments where you can experience Samsung products where they would be used, such as an office, bedroom, or living room. Samsung is confident that if their potential customers can just catch a glimpse of what life is like with their product they will be sold on the idea of buying it.

When customers actually experience the benefits of technology they don't need any outside salesman trying to convince them. And, if you're too far from New York, try checking out their interactive website! Samsung is getting it right, discovering the power of an experience in electronics.