SpotScout is a unique service that creates and facilitates a real time parking space exchange marketplace. For the last two years SpotScout has worked to create applications and other necessary elements in establishing a mobile-to-mobile space exchange. SpotScout wants to be the world's first space reservation system that can be accessed en-route to find public, private, and garage parking. SpotScout combines vocal transmissions together with the web to connect drivers to available parking spots. They also enable their users (referred to as SpotCasters) to post their personal parking spots for other drivers to use, a service that ultimately increases the scarce resource of parking spots, especially in urban areas.

The Department of Transportation did a study that shows more than 50% of traffic in downtown areas is created from people driving around looking for parking spots. Reducing the time it takes to find a parking spot means not only that people are less stressed out (looking for a parking spot can be surprisingly frustrating), but it also means that the amount of emissions that go into the atmosphere are reduced. SpotScout predicts that bustling city areas will have less traffic to deal with during peak hours because their service will enable commuters to drive directly to their parking spot instead of traveling around in circles.

SpotCasters (those who rent out their personal spots) can make pretty good money by allowing others to rent their space. And for stores, shops, and businesses, SpotScout offers better traffic thanks to easier parking which ultimately results in more agreeable spending. SpotScout satisfies the growing need we have to become increasingly with public space and transportation. Their service is a good first step to creating real change in densely populated urban areas. By offering a new alternative to the way we find parking, SpotScout is illustrating that there's always room for improvement.