Everyone wants to feel like they're getting a good deal. They want to feel like their opinions matter and that their needs are being met. Especially in the airline industry. It seems that disgruntled airline passengers are everywhere, fuming about everything from poor service to lost luggage. And why shouldn't they be upset? They pay tons of money every year for a mediocre experience. Most of us would agree that flying should be more fun. So does David Neeleman, and he decided to do something about it. Neeleman founded JetBlue; the easy to love, affordable airline.

JetBlue's origins date back to 1993, when CEO David Neeleman sold his first airline; Salt-Lake City based Morris Air, to Southwest Airlines. It was as a founder and President of Morris Air that Neeleman proved that innovative, high-quality airline service coupled with low fares will attract a strong and loyal market. Following the sale of Morris Air, Neeleman went on to help launch WestJet, a successful Canadian low-fare carrier, and to develop the e-ticketing system he had implemented at Morris Air into Open Skies, the world's simplest airline reservation system. Neeleman sold Open Skies to Hewlett Packard in 1999. With three successful aviation businesses under his belt, Neeleman decided the time was right to bring his airline formula to the world's largest aviation market, New York City. In July 1999, having secured a hand-picked management team and $130 million in capital funding from investors such as Weston Presidio Capital, George Soros and Chase Capital, Neeleman surprised the aviation industry with the announcement of his plan to launch a new airline that would bring "humanity back to air travel." JetBlue Airways took to the air on February 11, 2000 with the inauguration of service between New York City's John F. Kennedy International Airport and Fort Lauderdale, FL. The airline now serves 32 cities around the country and the Caribbean with a fleet of 68 new, environmentally friendly, Airbus A320 aircraft. Every JetBlue aircraft is outfitted with roomy all-leather seats, each equipped with the DIRECTV® System offering up to 36 channels of DIRECTV® programming.

In addition to the comfy accommodations and reasonable prices you'll find at Jet Blue, there's an emphasis on making sure that customers have a good experience. It isn't uncommon to find Neeleman onboard serving snacks and chatting with customers about what they'd like to see JetBlue do next. The dedication from JetBlue's CEO to stay connected to the staff and passengers assures travelers that this airline actually cares. It makes them feel important and needed, and transforms a ho-hum flight into a Wow Experience. In order to further enhance the onboard customer experience, JetBlue is now offering complimentary spa products on their red eye flights. Bliss, a spa company owned by Starwood Hotels & Resorts, is stocking JetBlue flights with eye masks, lip balm, ear plugs, and moisturizer that helps customers get comfortable - something that's notoriously hard to do on late night flights. In a further effort to increase customer travel during "Shut Eye" hours, this people friendly airline is also featuring an open pantry loaded with snacks and hot towels- a small, but still significant offering for sleepy travelers. JetBlue's focus on quality and service is something other airlines only dream of delivering. While the other guys might talk about being customer oriented, JetBlue has stepped up to the plate to actualize their mission of brining "humanity back to air travel."