Branch knows that people like to shop. They know that there's a certain thrill in finding that perfect present for yourself or someone else. So rather than protest our ever-growing consumer mindset, Branch has decided to accommodate them in a very eco friendly and tasteful way. What if you could shop in a store that had already done the challenging thinking for you? A place where you could buy products that are wholly appealing, but that are also manufactured and brought to market in such a way that you didn't have to feel guilty about buying-or, eventually, disposing of-them? Would you shop there? Branch thinks you would, and apparently, many of you do.

Branch is an online store with convenient hours (24 of each day) making shopping easy for even the most strapped for time customer. Their website is simple and easy to navigate, and offers highly styled, low eco impact products that are just waiting to be shipped to your home. On the site, Branch breaks their products down by categories of use (house wares, kids, garden) as well as price, a nice option for the gift-givers out there. A closer look at the goods available from Branch reveal some pretty cool stuff. Particularly the "plants in a can" (most under $25), the Transglass Carafes + Tumblers by Artecnica (under $50 each), and the Capsule Light by Mio (under $75). They also have a slew of cute baby stuff (puppets, stuffed animals, blankets) that are super soft and non-toxic. And don't worry, if you're looking for something a bit fancier just click on the 'Exquisite Gifts' link to be directed to hand-blown glass vases, terrariums, and reclaimed suede scarves.

In short, Branch is a great store for those of you looking to get off the beaten path. They offer unique finds that compete with higher end goods you might find at your favorite department store. Buying from Branch not only means giving a good gift, it means giving a smart one.