Google has taken over the world. Everyday we talk about "Googling' it, and through its powerful search engine Google has created one of the most intrinsic modern brands. Not bad for a company that has been around for less than a decade. And there's still more innovation to come.

The irony is that Google's success and innovative disruption is based on placing the wants and needs of their customers first. Google understands that clients are not seeking an infinite array of options, but rather we need to easily find what we want, and we want to avoid the clutter of advertising that makes so many websites unpleasant! Co-founder Larry Page explains the "perfect" product he has in mind: "The perfect search engine would understand exactly what you mean and give back exactly what you want." This focus is what has propelled them to corporate success. They've put their money where their mouths are by ensuring that "the interface is clear and simple, that pages load instantly, placement in search results is never sold to anyone, and advertising on the site must be relevant content and not a distraction." Google thrives off of a straight-forward, customer driven philosophy with a core value of not compromising the integrity of their results. Consumers love the simplicity and effectiveness of what they provide, and hundreds of millions of people come back each day for that reason. Perhaps best of all is that Google has helped us squash those awful pop-up pages.

Google is never satisfied with what they're doing and are continually looking to innovate. True to their standard, Google continues providing choices for their customers, offering a growing list of customer experiences and consumer interactions.

Google continues to grow its customer experience, and have one of the biggest public share listings ever (share prices has shot up to $400). But they aren't content just being the most powerful search engine, they want to be a total information provider in a conscientious way. They're involved in a number of projects, the most interesting (even if it has been controversial) is their goal to scan all books and create an online information warehouse that anyone in the world can access. One of the reasons why their customer base continues to grow is because they've continued to show that what really drives them is the desire to provide solutions for people.

What's most amazing is that Google's growth has come through customer satisfaction and not from an expensive ad campaign. Today it would be impossible to think of the internet without thinking of Google - how's that for brand power?