The abundance of web merchants has made it increasingly time consuming and difficult for online shoppers to compare products and prices across retailers. Pronto is catching on to the increased customer demand for a simplified online shopping experience. Rather than bombarding customers with unwanted advertisements Pronto gets personal! With Pronto (an affiliate of the interactive corp. IAC) consumers can now compare items and prices from tens of thousands of online merchants instantly while shopping on their favorite retail Web sites. Pronto also provides users with unique features that help them find additional savings on desired products. For example, users can set "Price Alerts" that specify a target price for products they want to purchase and Pronto will alert them when the product has hit their desired price. Pronto innovatively provides customers with an improved online shopping experience through personalized research and coupon offerings enabling the customer in the search process to find what they need when they need it. For the shopper, this experience is priceless. As in other examples, Pronto is disruptive providing a unique innovation dedicated to customer success.