Many of us don't possess the capacity to grow award winning hydrangeas, roses, or tomatoes. But that doesn't mean that we don't enjoy a pretty plant. And what about the urban dwellers whose garden consists of a window box brimming with "can't kill 'em" geraniums? Don't they deserve to be in the know? You Grow Girl thinks so. The You Grow Girl website was launched in February 2000 and has since blossomed into an online community that speaks to a new kind of gardener, a modern, time pressed gardener who just wants their plants to thrive. With experiments, humor, art and interactivity, You Grow Girl sets itself apart from the traditional bumper crop of flat, impersonal commercial gardening websites.

You Grow Girl offers lots of helpful advice on how to keep your botanicals in tip top condition. Look to "The Lab" for answers about burning scientific questions like "Which roadside apple tastes the best?" or "Do houseplants grow better when they listen to the pop stylings of New Edition?" Submit your mini-garden art to a growing gallery of diverse images or share your expertise and trade your seeds with fellow gardeners in the Forums. You Grow Girl's main objective has always been "a commitment to producing a site that promotes exploration, excitement and a d.i.y approach to growing plants without the restrictions of traditional ideas about gardening." You Grow Girl focuses on organic growing, because too many people take the incredible abilities of Mother Nature for granted. They want people to know that organic growing doesn't have to be hard, in fact, once you get the hang of it it's rather easy. Not to mention environmentally safe. You Grow Girl believes that organic growing has the power to "foster a respect for nature that will extend beyond backyards."

You Grow Girl is empowering a previously unrecognized demographic - the hip, urban gardener. They're capitalizing on honest information, common sense, and straightforward language to reach an audience that hasn't been spoken to before. The concept of You Grow Girl embodies its name. It's an empowering tool to help women (guys too) get to the next level by saying, "you're just as valuable as the gardener with an acre plot or one of those little gardening knee pad things."