What do you really know about experience and happiness?
Some people may think the concepts of experience and happiness are pedestrian. Not us! We think these mouth-watering ideas offer deep insight into human behavior – into your customers’ behavior. Check out the articles below and let us know what you think.
“Storyboard Your Strategy: Think About, Design, and Measure the Whole Experience”
by David W. Norton
Sometimes, getting a perspective on your brand is like studying an elephant – everyone sees only his or her piece of the whole. One way to coax the business consultant, accountant, ad agency exec, and product designer to see the whole animal at the same time is through storyboarding. This article details step-by-step instructions of how to storyboard a strategy.
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Experience Strategy
“Unique Experiences: Disruptive Innovations Offer Customers More ‘Time Well Spent’”
by David W. Norton and B. Joseph Pine II
When thinking about unique experiences, consider three key rules: don’t just promise an emotional need, but deliver on it; think about the sequence of events; and be intentional to close the promise-making gap. The ultimate measure of success is time well spent.
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“Will Meaningful Brand Experiences Disrupt Your Market?”
by David W. Norton
Industries as diverse as household products and travel destinations are undergoing dramatic change. Referencing fascinating examples, Dave Norton demonstrates how this shift is caused by “disruptive innovation” and driven by the market’s quest for meaningful experiential encounters. The impact is to transform businesses as well as the design of the goods, services, and experiences associated with them.
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“Toward Meaningful Brand Experiences”
by David W. Norton
Reflecting on previous decades, Dave Norton discovers a fascinating evolution. In the 1980s, increased consumption paralleled the focus on brands and branding. We were what we bought. The cost, however, was a decline in cultural wealth. In the 1990s, brands became experiences rather than objects. Today, seeking to renew cultural capital, the challenge is to go one step further: to create brand experiences that add value and meaning to life.
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