ACT TO ENSURE THAT YOUR CULTURE GETS IT

You've created a platform for a meaningful brand experience and now you want to affect change within your organization. Or, you believe that your organization needs to understand and be able to execute against experience innovation. You want to know things like:

  • What specific things do we need to change about our processes or culture to ensure that experience marketing or innovation continues?
  • What types of practical, everyday activities could be changed to have the right effect?

 

 

The approach

Because the Act process is based on the time-honored processes of participatory action research, you will live and lead parts of the research as a core team.

PHASE
 DESCRIPTION
1.
 ASSESS THE SITUATION We will seek to understand the challenges that exist within organization. We will also assess your team’s readiness to affect change by both living and leading key aspects of the Act process.
2.
START SIMPLE
 We will start with core but addressable issues and then work with you as a team to plan a new approach to addressing the issues.
3.
REWIND AND EXPAND Round two of the Act process builds upon round one. We will revise our hypotheses, develop a new plan, and act accordingly. The second time around helps us to validate or clarify key issues that were raised in the first round.
4.
 FACILITATE NEW BEHAVIORS To help ensure that the changes take hold, we set aside time to continue to work with you in addressing the many variables that can come up.

A few of the outcomes

Our strategic recommendations are designed to fit your situation. But most studies include the following:

  • An internal case study on how to change long-held practices for the better
  • Detailed findings that explain the old situation and the effects of the new process
  • A repeatable process for affecting change around marketing and innovation experiences