BRAND CHARRETTE
You need a brand strategy that grows out of the best your experience can provide and help you define your brand truth. By converging the best thinking of your team and our network of top brand talents, we transform your understanding of brands, the role your brand plays, and you.
The approach
The Brand Charrette derives its meaning-making power from the intensive, immersive experiences we've adapted from age-old processes used by architects around the world. We construct for you a sequence of events that enable your organization to look deeply into your product and find stories, culture, character, truth, and creative assets you didn't know were there.
| PHASE | DESCRIPTION | |
| 1. | COMPETITIVE REVIEW | Using our six-dimension brand model, we perform a comprehensive review of key brands in your industry. |
| 2. | COMMUNICATIONS REVIEW | We develop rich understanding of who you are through the marketing tools you create. |
| 3. | CUSTOMER REVIEW | We conduct in person interviews and quantitative studies designed to help us go beyond what they like or dislike about your brand and probe into the myths, mindsets, and market realities that affect their decision-making. |
| 4. | BRAND CHARRETTE | Invite as many people as you like because over three days of intensive, immersive activities we capture the issues, ideas, and opportunies that will create your brand strategy. |
| 5. | ANALYSIS | We step away. We review the input and we create the recommendations for your brand strategy. |
A few of the outcomes
We create for you a brand strategy that:
- Differentiates you (of course)
- Gives a higher purpose to your brand
- Outlines the essential steps to creating word-of-mouth from your brand strategy