DISCOVER THE NEW IDEAS THAT WILL MATTER MOST
You need to chart new territory for your company-and you don't want to get traditional market research responses. You want to know things like:
- What's the new, new idea that will take your brand to the next level?
- What are the experiences that will matter most to your target audience? And how do you innovate from them?
The approach
Discover is an ethnographic methodology. We use advanced field techniques to observe and interview your target audience. To give you a sense of what Discover entails we've include our approach below.
| PHASE | DESCRIPTION | |
| 1. | SEE WHAT YOU SEE | An indepth review of everything that's relevant. We work with your team to identfy your hopes for the project. |
| 2. | TAILOR THE TECHNIQUES | Each ethnography is tailored to the context of study. Before we start, we ensure that tools we use will get the results you need. |
| 3. | FIND THE RIGHT PEOPLE | We rapidly identify the best people to study. We cast a wide net and narrow fast. |
| 4. | GET INTO THE FIELD | The people who go into the field are experience strategists and researchers. There is no hand off between research and strategy. |
| 5. | CONVERGE THE DATA | We work closely with you, involving you in the rigorous process we go through to find the experiences that matter. |
A few of the outcomes
Our strategic recommendations are designed to fit your situation. But most studies include the following:
- A profile of the target audience that includes an explanation of what matters them and why
- Decision-making frameworks that explain how each experience studied affects the brand
- Strategic recommendations about opportunity areas for creating new marketing experiences
- New learnings on how to integrate experience strategy into your innovation process