EXPERIENCE CHARRETTE

You know that the customer experience matters. So how do you bring together the disparate groups within your organization and produce a strategy that everyone believes in and you can execute? Through rigorous, inclusive insight generation.

The approach

Design requires the best of the best thinking both within the organization and from the outside. We’ve constructed the Experience Charrette to help companies converge on an experience-related issue and design the solution.

PHASE DESCRIPTION
1. ORGANIZATION REVIEW
 We conduct an intensive review of your organization, your products, and your marketing strategy.
2. EXPERIENCE REVIEW
 We conduct a first-hand audit of your current experience as well as benchmark experiences and identify opportunity areas.
3. CUSTOMER REVIEW
 Using a series of questions we’ve designed specifically to understand the experience, we interview your customers.
4. EXPERIENCE CHARRETTE
 Invite as many people as you like because over three days of intensive, immersive activities we capture the issues, ideas, and opportunies that will create your experience strategy.
5.
ANALYSIS We step away. We review the input and we create the recommendations for your experience.

A few of the outcomes

We create for you a experience strategy that:

  • Clarifies the strategic opportunties to go after
  • Articulates the steps your organization must follow to develop the experience
  • Defines the most critical cues and sensations the experience must produce