SEMINARS, WORKSHOPS, AND SMILES
"Very uplifting," "funny," "lively and animated" are a few of the responses that attendees at conferences across the world have about Dave Norton, principal, Stone Mantel. Dr. Norton has spoken to thousands of people on branding, consumer behavior and the social shifts that are leading people to demand meaningful brand experiences. Dave has spoken for both major conferences and large internal company conferences in the United States, Asia, Latin America, and Europe. His basic premise, "that consumer demand has evolved from the consumption of things to the consumption of experiences that matter," is packed with implications for all kinds of organizations. He has been invited to speak at FORTUNE magazine events, Harvard, Columbia School of Business, and many other events to explain the implications of these shifts to industries as diverse as consumer goods, travel, home building, and healthcare. One particularly pleased attendee at the end of a long week gave high praise indeed: "You are a very funny guy, I really enjoyed the material-especially it being a Friday."
What people say
What an eye-opening way to look at your business! Dave's seminar on creating meaningful brand experiences exposes you to what every marketer needs to know (and probably thinks he/she already knows, but doesn't) to become or remain successful during these times.
-- Cheryl Rogers, High Affinity Markets, Disney
Dave Norton's presentation for the Alaska Chapter of the American Marketing Association was the highlight presentation of the year. The information he gave in his review of Experience Marketing was so relevant and applicable to the work each of our members does every day. And there were learnings that could be immediately applied. Our members can not stop talking about this dynamic and insightful presentation - and I am sure your members will feel the same.
-- Kate Slyker, Programming Director, Alaska Chapter of the AMA
Dave is brilliant and his teaching methods are down to earth and truly applicable to everyone. You don't have to be a marketer to find value here - it's a great experience for the whole company. Thanks Dave for the experience!
-- Andrea L. Baytoff , Director of Innovation & New Business Development, Campbell Soup Company
One of our best moments was Dave's presentation on how brands are changing our expectations about place and architecture. His work provides an incisive view into the emerging field of experience design, and gave us a terrific platform from which to build new practice opportunities.
-- Gregory Beck AIA Director, "The Experience Architecture Forum," Harvard Graduate School of Design
Most popular topics
Find the Experiences that Matter
American Girl, Sundance, Dyson, Sante Fe, Lance Armstrong, Jet Blue and many other extremely successful brands have found the experiences that matter. In this speaking engagement, Dr. Norton uses case studies and consumer insights to explain how both economic and cultural value flows to the marketing experiences that matter.
Meaningful Brand Experiences
The consumer of today is very different from the consumer of the 80s. In this speaking engagement, Dr. Norton explains how branding has evolved from brand identity to meaningful brand experiences. Participants learn about the differences between brand image, brand experiences, and brand truth as we trace the shift from things, to experiences, to the experiences that matter.