Design Thinking: Integrating Innovation, Customer Experience, and Brand Value

Tom Lockwood invited 30 thought leaders in design thinking to contribute essays on this emerging field. In his essay, Dave Norton lays out an argument for how to think about meaningful brand experiences using design thinking principles.

The Mantel Method is one of the first and most proven design thinking methodologies created. Because our roots are in experiences, Stone Mantel has been a model for other agencies for over 10 years.