You’ll find a few of the frameworks we’ve developed in published books. But many are proprietary and shared only with our clients.
For example, we’ve designed frameworks for:
- How economic value is produced by experiences.
- What makes consumers happy in engaging experiences.
- How to move from functional jobs to get done to emotional, social, and aspirational jobs.
- How to target the markets within a customer.
- How to create customer journey strategy that addresses the modes consumers get into.