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Case Study
A B2B Service Company

Becoming B2T2B: Digital Roadmap

Assessment Criteria: 

  • Jobs to Be Done

Methodology

  • Competitive review, subject matter expertise and cross-functional team workshops, co-creation sessions, leveraging Discover and Define research previously conducted

Deliverable:

  • Multi-year action plan for investment in a forward-thinking digital talent ecosystem and a framework for future roadmap development